Zeiss Vision
For all of your Visual needs
ZEISS SmartLife Lenses
Your go-to lens for a digitally-immersive world.
The best complete lens portfolio by ZEISS, designed for dynamic visual behaviour.
SmartLife® lenses are innovative, modern products catering to the visual needs of wearers at any age . The latest and best ZEISS technology combined with our excellent service and expertise will give you a whole new vision experience.
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Gives all-day visual comfort for dynamic visual behaviour
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Designed for a digitally-immersive lifestyle
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Lens designs adapt to changes in vision, as wearers age
ZEISS Single Vision SmartLife lenses
View of a skate park through ZEISS SmartLife Single Vision lenses.
Optimised single vision lenses for both far and near distances based on a three-dimensional, object-space-model. Delivers improved optical performance for your customers with larger, clear fields of view compared to ZEISS single vision spherical and aspherical lenses.
ZEISS Digital SmartLife lenses
ZEISS Digital SmartLife lenses provide an overall lower blur level compared to ZEISS Digital lenses. Lenses with low addition power are designed to allow for easy adaption for single vision or non-lens wearers. The design is geared to ZEISS Progressive SmartLife lenses for easier transition into progressive lenses at a later stage.
ZEISS Progressive SmartLife lenses
Designed for frequent changes of head and eye position driven by the way in which people interact with their handheld devices while on the move. The lenses enable peripheral vision in natural dynamic interaction which allows smooth vision from near to far across all viewing zones.1
Why did ZEISS develop the SmartLife lens portfolio?
It's the answer to a changing lifestyle.
>50%
More than half of the world`s population now carries a portable digital device.
55+years
People aged 55+ years represent the largest current smartphone penetration growth rates.
60%
60% of children under the age of 5 years are already starting to engage with smartphones.
Customers’ lifestyle and visual behaviour have changed.
Life today is fast-paced, and your customers are constantly connected to people, information and things, both on- and offline. They tend to have their eyes glued to digital devices even when they are on the move. And yet, life is about more than just screens. Constantly switching between multiple digital devices and physical surroundings can be challenging for the eyes and may lead to uncomfortable vision or eye strain. This can make even ordinary tasks feel harder, or worse – let life’s details go unnoticed. Good, comfortable vision is crucial to take on every day, confident and aware. All your customers – from young kids and teens through to seniors – don’t only need clear central vision but also smooth peripheral vision. This helps them to easily switch between different distances and directions as they navigate through life.
Our visual needs evolve as we grow older.
Anatomical and physiological changes of the eyes can lead to different visual challenges over time. No matter how young or old your customers are, they must deal with the visual strain that has become part of their modern lifestyle. In addition, their visual needs also change with age. This can be attributed to three key factors:
A decrease in the amplitude of accommodation.
A change in pupil diameters – increasing for growing children and decreasing when we age as adults.
Kids and teenagers differ in age-specific facial anatomy and morphology resulting in changing parameters of wear to consider in the lens design.
A superior portfolio addressing the visual needs of spectacle lens wearers today.
The complete SmartLife® lens portfolio from ZEISS is a response to these relevant customer insights and extensive research. Whether your customers need single vision lenses, varifocal lenses or something else, our solutions will help all spectacle lens wearers to keep up with the times
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Easy and simple to adapt
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Gives wearers wide fields of view and all-day visual comfort for their dynamic visual behaviour in a digitally immersive world, no matter what their age or visual challenge.
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Provides ease of viewing and relaxed vision in all distances and directions with proven high-quality vision.
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ZEISS SmartLife lenses adapt the lens designs to changes in vision, as the wearers age.
Proven customer satisfaction with ZEISS SmartLife lenses.
84%
of wearers experience all-day comfortable vision
81%
adapt to their lenses within 1 day
98%
would recommend these lenses to their friends and family
Smart Dynamic Optics
State-of-the-art 3D object-space-models and new design fingerprints adapted to today’s dynamic visual behaviour create a smoother transition between all viewing zones. The design also incorporates an adapted 3D object-space-model for growing children in ZEISS Single Vision SmartLife Young lenses.
Age Intelligence
SmartLife® lenses by ZEISS consider the evolution of vision needs at every stage of the customer’s life and allows for the addition of age-related optimisation parameters: ZEISS Luminance Design 2.0 technology – Takes average light conditions and the age-related pupil diameter of the wearer into account. ZEISS Dynamic AgeFit technology – for ZEISS Single Vision SmartLife Young lenses only. Designed according to growing children’s age-related facial anatomy. ZEISS Intelligence Augmented Design (IAD) technology – this technology is used to optimise the lens to the wearer’s personal visual behaviour and requirements specifically for the range of ZEISS SmartLife Individual 3 lenses (available as single vision, digital and progressive lenses)
Clear and Thin Optics
The ZEISS promise of precision and lens aesthetics with the best balance between optics and thin, light lenses.